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Project
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Dive Pro
Year
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2023
Roles
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Modeling
Texturing
Lighting
Animation / Motion Design
Editing
Sound Design
Art Direction
Synopsis
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Victorinox unveiled the Dive Pro collection in 2023, a high-performance dive watch series designed for professionals and enthusiasts. The lineup includes 8 SKUs, featuring both automatic and quartz movements, each available in titanium and stainless steel variations. Combining premium materials with intelligent functionality, the Dive Pro is purpose-built to perform under the most demanding underwater conditions.
To support the launch, I created a cinematic product animation showcasing the watch’s key functionalities and design features, along with beauty and product visuals for store windows, digital billboards located at the Zurich airport, digital platforms, websites, and printed catalogs.
The Film
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Dive Pro
Automatic
Titanium
For the Dive Pro Film, the objective was to immerse the audience in a deep-sea environment that reflects the watch’s intended use. A key focus was to create a visual sequence demonstrating the depths the Dive Pro is engineered to withstand. Additionally, we emphasized critical product features, including the unidirectional rotating bezel, an essential safety mechanism that allows divers to accurately track elapsed underwater time and the application of Super-LumiNova® technology, which ensures optimal legibility in low-light diving conditions.
Film Stills
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Dive Pro
Automatic
Titanium
Ads feautured on the Mega Screens of Kuwait
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Dive Pro
Automatic
Titanium
The Beauty Shots
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Dive Pro
Automatic
Titanium + Stainless Steel
The Soldier Shots
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Dive Pro
Automatic
Titanium
It's always an immense challenge to ensure the real product is conveyed extremley accurately and that every detail within the scope of 43mm is enhanced. We want to always make sure we pay respect to the huge ammount of time and effort put into the design and manufacturing process of any product. This is also the story we tell with product images, despite the white background and simplicity in its composition, the product shot conveys absolute design, engineering and material excellence.
The Soldier Shots
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Dive Pro
Quartz
Stainless Steel
The Soldier Shots
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Dive Pro
Quartz
Titanium
The Soldier Shots
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Dive Pro
Automatic
Stainless Steel
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