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Project
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I.N.O.X. Automatic
Year
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2024
Roles
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Modeling
Texturing
Lighting
Animation / Motion Design
Editing
Sound Design
Art Direction
Synopsis
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Victorinox unveiled the I.N.O.X. Automatic in 2024, continuing the legacy of the critically acclaimed I.N.O.X. collection. Featuring 7 SKUs, the collection highlights key material innovations while remaining true to its heritage, offering models in both Carbon and stainless steel. Each model carries forward the I.N.O.X. philosophy of durability and design excellence.
To support the launch, I created a cinematic product animation showcasing the watch’s key functionalities and design features, along with beauty and product visuals for store windows, digital billboards located at the Zurich airport, digital platforms, websites, and printed catalogs.
The Film
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I.N.O.X. Automatic
For the I.N.O.X. Automatic Film, I wanted to highlight the distinctive bezel design and celebrate the manufacturing excellence behind Victorinox timepieces. Drawing inspiration from the bold geometry and structural integrity of the bezel, the film explores the watch’s form through dynamic compositions and precision-driven motion. The goal was to convey a sense of craftsmanship and refined engineering, aligning with the core identity of the I.N.O.X. line while positioning the Automatic series as a new standard in durability and elegance.
Film Stills
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I.N.O.X. Automatic
Zurich Airport Screening
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I.N.O.X. Automatic
The Beauty Shot
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I.N.O.X. Automatic
Carbon Composite
One of the key beauty shots developed for the new I.N.O.X. Automatic line focused on the Limited Edition model, distinguished by its striking inner dial rendered in the iconic Victorinox red. The composition was carefully designed around the recognizable I.N.O.X. bezel, featuring surrounding elements that abstractly echo the bezel’s geometry, creating a cohesive visual dialogue between the product and its design heritage.
The Soldier Shots
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I.N.O.X. Automatic
Carbon Composite
As shown above, the non-limited edition features a fully black dial complemented by subtle orange accents on both the dial and the bezel. We collaborated closely with the watch engineers and product managers to ensure that every detail of the timepiece was represented with the highest level of accuracy and precision.
The Beauty Shot
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I.N.O.X. Small
As part of the new I.N.O.X. line, a women’s model was introduced named "I.N.O.X. Small", featuring a compact 32mm size and a quartz movement.
The Soldier Shot
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I.N.O.X. Small
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